Do you want to become an image consultant, do you like fashion, but you do not feel confident to enter this market because you do not have sufficient knowledge of the vast universe of the fashion industry?
Know that this is a normal feeling for many future image consultants who do not have a thorough knowledge of all the words and concepts that surround this world. It is not a source of concern.
We have prepared 4 suggestions to expand your knowledge in this area:
1 – Have a multidisciplinary perspective
Broaden your perspective and search for news in various fields and segments. This will make it easier to understand the universe as a whole and understand its connections and implications. Plus, the reading will be more organic and authentic, and you can build your own personal perspective from what you read.
2 – Research on the history of fashion
Research the history of fashion, analyse the past and seek to understand the inspirations of great designers and big names in fashion. Learn about the history of brands and the process of building their parts and models. In addition, establish relationships between moments, references, schedules and design elements.
3 – Expand your vocabulary
Don’t use cliché words and arguments. Reading is a good habit to expand your vocabulary and enrich your speech, but it is important that you build your own dictionary according to your logic.
If you prefer, use visuals, take notes, record audios, in short, choose the shape of your preference and expand your fashion repertoire. Make research and study a habit in your life!
4 – Stay up to date
Fashion and the world are changing all the time. Therefore, updates are essential and necessary to have a wide fashion repertoire.
Find the way that best suits your lifestyle, be persistent and make a difference in your area.
Remember that improvement is a friend of safety and knowledge!
Hope you enjoyed the advice. How about putting them into practice today?
Is the visagisme just an aesthetic harmonisation? What if I aim to achieve a disruptive image? Is aesthetic harmonisation the best way?
The word Visagisme comes from French and means Face. And maybe that’s why this term is often related only to face shapes and how to enhance or harmonise that shape through haircuts. No no no … it’s not make-up, it’s just hairstyles that match the aesthetic of the face. If so, we would wear the same haircut our entire life. The make-up is deeper and much more interesting.
Visagisme is the art of creating a personal image that reveals the inner qualities of a person, according to their physical characteristics and the principles of visual language (harmony and aesthetics), using make-up, cut, colouring and hairstyle . , among other aesthetic resources (HALLAWELL, P.)
It was Fernand Aubry in 1936, famous French hairdresser and make-up artist, the first to carry out work in the concept he called visagisme. Through his work he has sought to show, emphasise and reveal the beauty of every woman. He said: “There is no woman without beauty, but beauties hidden and not revealed ”
It is important to emphasise that the visagisme is not a technique where one follows step by step and one obtains a sure and definitive result. Make-up is a concept that uses several techniques and the result is always unique and individual. A person may perform various assessments throughout their life and the outcome may be different as that person changes throughout their experiences. Your age, routine, friends, interests, preferences and tastes change and therefore this image cannot be projected. Neither should we build our image solely on looks and fashion trends.
So to answer our question up there, no, the visagisme is not just an aesthetic harmonisation. We can aim to create a creative, original and disruptive image. Is aesthetic harmonisation the best benefit of make-up work?
Therefore, it is important to answer the following questions before requesting an image change: Who am I? What image do I want?
A visagiste evaluation aims to build (or propose modifications / adjustments) a more adequate personal image with an aesthetic harmony and in accordance with the wishes of the client. The goal is to get to know the client and find out what they want to express based on their personal image, i.e. to create a personalised style that truly reflects their inner beauty.
A complete facial analysis involves:
1. Facial analysis – face shape, features and asymmetries to assess energy and aesthetic harmony
* Physical characteristics: lines and shapes of the face;
* Skin temperature, eye colour and hair colour;
2. Observe the dominant temperament: dynamic, calming, leading or organized
3. Who is the client (at this stage of life):
* Lifestyle
* Professional requirements
* Personal needs, objectives and preferences.
The suggested changes may involve changes in hair colour, cut and texture, makeup, eyebrow design, and accessories (glasses, earrings, etc.).
The main result of the make-up analysis is the self-knowledge of the client, who is the main character in the decisions on the changes and alterations he will bring to his image.
The professional who works with the visagiste concept comes closer and will know how to help his clients to reveal their true beauty and this does not follow the standards, because it is unique.
For some time now, fashion shows have been showing a genderless fashion trend for both adults and children. The new generation demonstrates that gender does not determine the type of clothing and that any room can be both masculine and feminine. As a result, genderless fashion is on the rise and is taking place in all wardrobes. It’s a fashion that allows you to find your style in a comfortable and elegant way. Keep reading our article and learn more about it! Link in the bio
There is a paradigm shift in our understanding of what gender and sex mean, i.e. being able as a society to realize that in personality formulation these issues arise separately. Today we are experiencing a much broader reflection on gender studies, LGBTQ + activism (gay, lesbian, bisexual, transvestite and transgender, queer) and the theoretical feminist perspective. Therefore, all these questions eventually took off and brought new discourses. Celebrity style changes and genderless fashion.
The rupture of these concepts also happened with Coco Chanel. She was the first woman to dress and create feminine models using pants and blazers, in the early 20th century. From there, famous actresses like Marlene Dietrich, Katherine Hepburn, and Greta Garbo pioneered appearing in public in pants. At the time, Marlène Dietrich had even received a warning from the French police because women were not allowed to wear pants in public places.
It was in 1960 that unisex fashion emerged, where women adhered to short hair and costumes, but even so, male and female models still existed. Since then, the plays have become popular and the paradigms of gender ideology are deconstructed. In 2014, actress Angelina Jolie stole the show on the red carpet at the BAFTA (British Academy Film Awards) in London, wearing a blazer, dress pants, bow tie and high heels. Jaden Smith, son of actor Will Smith, adopted the dresses, finding a style of dress that promotes comfort and well-being. Artists like David Bowie, Kurt Cobain and Jared Leto have also ignited the media for adopting dresses and skirts in their wardrobes.
The important thing is freedom of dress and choice! The clothes are designed for people and not for men or women. In addition, each piece respects the individuality and peculiarity of the body and aims to offer comfort, in addition to bringing elegance to the look. Colours and patterns have no gender, and everyone creates their style with the color they prefer and with the room that suits them best. Let go of the concepts that definitively determine the masculine and feminine and just dress well, boosting self-esteem and making the daily routine easier. This is the proposition of genderless fashion
It is with great pride that I write our very first article for the launch of our image consulting school in London.
Welcome to the world ESR London!
A very special moment to start this adventure, at the heart of this emotional pandemic that is hitting us hard all over the world.
Hand in hand we watch the world of tomorrow shaping with a little apprehension but above all a lot of hope.
2020 is slowly becoming a pivotal step that will deeply mark the fashion industry but especially our souls, our hearts, our lives …
This is a good time to redefine our priorities, our objectives and then a great opportunity to reinvent ourselves.
In order to help you in this transition (and to see the life on the bright side of the stiletto) we will share in the next articles our expertise, our know-how but also the values we cherish.
What about you? What would you do to become a more beautiful version of yourself?
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