Sustainability is a theme that impregnates our daily life in many aspects and areas. In fact, a revolution is needed in sustainable fashion and in various economic sectors to ensure the survival of the planet’s natural resources.
Ecologically and economically sustainable, socially and culturally diverse ideas, strategies and attitudes also give rise to so-called sustainable fashion.
The fashion industry and the economy, although at a slow pace, are rethinking their production system, with consumers increasingly demanding and sensitive to the issue of sustainability, the industry must adapt to new forms of consumption. It is a fact that this movement and the cultural and global needs demand new ways of doing things and oblige to rethink the processes of the different professions and services.
This, in addition to innovations in existing fields, ends up offering us new professions and new opportunities.
In the field of image consulting, new services and proposals are emerging which align and adapt to this new demand for sustainable fashion.
But what can the sensitive image consultant wish on the subject, in order to propose a new way of consuming?
The image consultant can help his client lead a more sustainable lifestyle:
1. The creation of a “capsule” collection that can be easily combined with each other, allowing the creation of multiple looks with a reduced number of clothes and a minimalist wardrobe, thus avoiding excessive consumption, without experiencing the feeling of being “always dressed the same way”.
2. Support towards a better knowledge of yourself, your tastes and needs, your personality and your goals, this awareness translates into a more conscious choice of clothes and accessories which inevitably leads you to resist to the calls of fast fashion and more reasonable consumption practice. We only buy what really makes sense and reflects our personality and needs.
3. The possibility of reusing old items, discovering them with the eyes of a professional and giving them a new life. Recycling is also an interesting “sustainable fashion” option that the image consultant can offer to his client. However, parts to throw away, in good condition (or because they no longer make sense, do not fit) can be given to charity shop. Often times, people who are not familiar with image consulting think it is giving away your entire wardrobe and buy more…but in fact there is buying less in the image consulting process. It is even an advantage for the client not to have to buy during and after an image consulting session.
But if necessary and when the customer wishes to buy new parts, the purchase being well thought out and privileging the versatile parts for their durability, as well as the longevity of the production process, the image consultant specialised in sustainable fashion can target more ethical, fair and eco-sustainable brands, bringing real added value to its customers.
If each of us, in our daily habits and in our trades and professions, implements a more sustainable and prudent behaviour and attitude, in a world of more than 7 billion people, we could really make a difference!
Buy Less, Choose well, Make it last!
The pandemic is known to have had a negative impact on fast fashion & retailing, affecting sales of several products in physical stores with record declines. At the same time, the clothing and accessories business of many brands began to operate more successfully via the Internet; and there has been a noticeable growth in local commerce with the flexibility of lockdown. The latter, far from the hustle and bustle of urban centers, offered more security and convenience to customers.
These aspects invite us to reflect on the effects of COVID-19 on fast fashion & consumers behaviour. Although we have lived with negative opinions which decreed the end of fashion at the start of the pandemic, since the deprivation of social cohabitation made it impossible to use many elements of our wardrobe and therefore deconstructed many. The sensory codes attributed to it, the signs of recovery in retailing give us other perspectives, which we will discuss below.
The effects of the pandemic on fashion consumption behaviour
Investing in rooms better suited to the home office is an example of these effects. There are still those who seek the alliance of comfort and sophistication in new acquisitions, so as not to cause problems of credibility for the professional image itself, nor of physical discomfort in the long working days remotely.
Clothing, accessories and makeup worn on a daily basis and on conference calls were frequently requested, showing that trend reports at the start of the pandemic which indicated minimal aesthetics, comfort and chic for these occasions were not wrong.
Revenge shopping, motivated by stress compensation for confinement, is also part of the effects of the current context. But their lifelong existence should be emphasised, as the pursuit of emotional relief often affects fashion consumer activities. The point is that this suppressed demand has generated benefits for the economy and for fashion retailing, which is showing signs of recovery in many countries.
However, some viewed such behaviour as extremely unnecessary and futile in the current scenario. These people have become very attached to the need for material detachment and are still getting rid of excess today. The sale of second-hand clothes, shoes and accessories, which supplies second-hand shops, is the result of all of this, besides the increase in the search for information on how to build a capsule wardrobe. .
The demand for second-hand items has also increased, which has led to the opening of new vintage online stores. The demand for sustainable fashion capable of minimising socio-environmental damage, which already existed before, has become even more important. To this same end, the hiring of image consultants, personal stylists and personal shopper has become more attractive and even a reality for many.
Demand for services and career transition in the image industry is growing
The restrictions imposed by the emergence of COVID-19 have not only had an impact on fashion consumption behaviour. For many, the moment has been the moment of resignation from their own identity and way of life, causing the need for image readjustment, whether on a personal, social and / or professional level.
Many find that using the services of a personal stylist, image consultant and personal shopper can offer invaluable advice in communicating image correlation strategies, creating directions in wardrobe reconstruction. and fashion consumption planning, in addition to an opportunity to experience greater self-knowledge and empowerment.
In addition, it is understood that these professionals are able to generate real savings in time and money, two very valuable advantages, especially in the current circumstances! Versatile solutions that make everyday clothing and accessories easier. If you are considering using these services in your area, or making a career transition, now is the right time to invest!
Text by Luiza Oliveira – Image Consultant and Personal Shopper trainer of our ESR Brazil unit.
Let’s talk about body shapes…
If you are an image consultant and you come up with a disruptive consulting process, you can’t go through the body shapes analysis stage without a – almost complete – deconstruction of how this service is traditionally done.
This is perhaps one of the most difficult steps for some clients. We are talking here of facing the real mirror, of managing what “can and cannot” dress, of imposed rules that question the beauty of bodies. Here we find the frustration of clients who “dream of wearing a crop top”, but who say they don’t have the ideal body for it. There are many pains and limitations that women have related to their bodies and the possibilities that clothing offers.
When the purpose of the counselling service is to go much further than dressing, guiding self-esteem and self-love, it is essential that everything be re-meant: tools used , approach and active listening. But, in addition, the main thing is to question the need for visual corrections and aesthetic balance for your client.
That’s right, dear consultant. If you wish to breathe new life into this focus, you must also leave aside aesthetic balance, the rules of “lengthening, increasing and decreasing”, and understanding the moment and the relationship of your client with the body silhouette itself. Encouraging them to accept themselves and allowing them to use the items they want, even if it is not the “standard indication” of their body shapes. This is the ideal path for this stage.
Body shapes: learn more about the ESR methodology.
At ESR, our methodology addresses the “mirror technique”. We eliminate the measure and, on the contrary, put our bodily positive band into play. In addition, we listen to the wishes of clients on the wearing of certain pieces, going beyond studies on body shapes. Starting with the teaching that in addition to dressing well, you must first love and accept yourself. We value the positives, deconstruct inaccessible bodies and do our best to deliver what was previously unimaginable for them. And this is our main achievement: a methodology that deconstructs the culture of the label, values differences and reinforces personalisation.
When we choose to be a positive vehicle for transforming the lives of others, our performance begins to make more sense. Giving ourselves self-confidence and true client development is a never-ending road. It is not something easier, on the contrary, it requires a lot of study, dedication, tools and differentiated methodology.
It is a deconstruction and an acceptance which are above all ours. In practice, it’s even more rewarding. We are sure of it and we say it knowingly. ESR is always there to think differently, to do differently and to bring that look that matches our identity.
Discover to the link below to learn more about our online or face-to-face image consulting diploma courses.
Text Vandressa Pretto – Director ECOLE BRASIL
1 – How to become an image consultant and succeed in your career?
Invest in quality training, complete and with a methodology updated to market demands such as our Image Consulting Master Diploma Course. Another important point is that this courses offers you all the material included so that you can put the content into practice and meet your customers needs.
All of this, of course, without you incurring finance charges that were not planned.
In this case, we advise you to search on the courses of our School which is complete and has material exclusive.
2 – Have a professional support network and be in contact with consultants already active.
They can be great partners for your company, don’t see them as competitors. Have a support to heal all your
professional doubts are very important to you feel secure and find real support for your needs. AT ESR, we have
WhatsApp groups organized by region, with the presence of local ambassadors, experienced consultants, teachers
available for questions and many opportunities to be present. In addition, we offer a free monthly lesson with teachers, grouping students together to answer all doubts they can have. It’s like group mentoring, where you can learn even more with the doubts of colleagues or with the slightest need healed.
3 – Go to practice.
Maybe with family, friends, maybe trade in or charge an initial amount that you feel comfortable with. There’s no how to be an image consultant without “eye training”, “active listening” and so many other skills that require practice to perfect.
There is no way to be an image consultant who only learns theory!
4 – Act differently.
Offer your creative services, stay tuned to your request and work on your social networks. Do not offer just one type of
package or service. Think about different niches such as luxury. How can you operate in retail? What is to serve a group of women through a different dynamic? Think about it.
5 – Make partnerships.
Think about your network and think about the people to whom you can offer your services, or some of them.
Digital influencers whose audience is the same as you may be good partners. How about an exchange of disclosure advice?
This nutritionist you know, how can you partner with her, something different for the network of customers it already has? And the aesthetic you frequent? What can we offer these customers? Make a script via your calendar, your Instagram contacts and your card which are the professionals who best match your target audience and who, in return, they will have potential
customers for you. Book a coffee, talk about your ideas, be open to listen the needs and people’s pain and “_voilá_”!
A promising partnership can emerge during these meetings. It is important to think like an entrepreneur, because from the time you embark on a career as an image consultant, you takes over the “reins” of this new business, even if you are the only employee. And if you’ve never undertaken it, don’t worry, it’s still possible to learn.Roll up your sleeves, don’t be lazy and don’t letting fear stop you, these are great tips to help you on this career path.
At ESR, we offer support in all these stages. We are proud that the students who trusted us and start this incredible journey with us, can get all the help and encouragement they need and are working constantly in this growing market.
Good luck, good deeds and count on us!
Text write by Vandressa Pretto Director of ESR Brazil
Want to discover more about this incredible profession? subscribe to our VIRTUAL OPEN DAY on the 23rd of January 2021.
Does expression of style decrease or become more pronounced with age? Many mature women can end up changing their style due to established labels that women over 60 can’t wear this or that, can’t have long hair, can’t let their hair gray, can’t wear tight clothes, etc. On the other hand, other women know very well how to assert their choices and “offer them” regardless of the opinions of others.
Baby boomer women are often experimenters, pioneers, they have already changed the world a lot (and continue to change). Their consumption habits and orientations are therefore innovative for this age group. Creating fashion for this niche is quite different, as the challenges start with modeling: the body keeps changing. Read shorter torso, enlarged waist, sharp spine curves, lower torso, and often limited movement for health reasons.
Thin and more sensitive skin also requires natural materials, preferably organic. Image and fashion consultants must be attentive to these changes if they are to serve this audience well.
Fabrics are also important points: quality, malleable fabrics, comfortable shoes, practicality when dressing and undressing must prevail. However, it’s important to note that this doesn’t mean the outfit is un styled.
Comfort yes, but with authenticity. The new seniors are a challenge for fashion, because they are demanding consumers, experienced and transformers of habits … After all, Baby Boomer has been transforming the world since the 1960s!
Cliché or not, we see that maturity and financial freedom allow these grandmothers to be themselves, let emerge the deepest aspects of themselves. The clothes have been a beautiful way of expressing to the world how beautiful, elegant, happy they feel in life, with themselves, with the choices they have made or still make today. More and more this generation, once “forgotten” by the fashion industry, by the youngest, is now integrating us into this wonderful world of knowledge, power, wisdom presented to us by advanced style.