Have you ever read articles or articles about colour matching and been intrigued by it? Would you like to know what your colour season is, but you don’t know how? Until a decade ago, some people were aware of the importance of colour on the face, and it is mainly image consultants and colour specialist who take an interest in it and explain it to their clients. .
Today, however colour analysis has become a trend in our country and, as often happens, when a subject or discipline (as in this case) is rapidly gaining popularity, there is a proliferation of publications, so-called specialists and services offered. As in the United States and other countries around the world, there are also software and apps that promise to reveal the season of colours. In this jungle, how do you know who to turn to?
How to find your way around the colour analysis sector? How do you identify your colour season?
First of all, we would like to point out that software and automated applications currently on the market are unreliable in determining the season.
TIP # 1: AVOID DIY
The world of colour is a complex field where disciplines and sciences such as colorimetry, colour theory, optics, physics, neuroscience, psychology and art meet. The experience and expertise of a professional in this field are irreplaceable.
Thinking about self-analysis through an app or software or after reading an article or a single manual is a bit like thinking that you can make a medical diagnosis on your own by reading information online. Of course, if the medical diagnosis is wrong, the consequences can be very serious, whereas in the case of colour, if the colour analysis is wrong, you run the risk (only ?!) of upsetting your guard- dress. with the wrong colours and penalising it. But the principle is the same.
The first piece of advice, therefore, is: Avoid doing “do it yourself” and go to an experienced professional.
TIP # 2: USE AN EXPERIENCED PROFESSIONAL
Turning to a professional is always the best choice. But how do you recognise an expert from a poorly trained or improvised analyst? It is not an easy task to recognise the skills of a consultant in an area such as colour matching, which we as consumers may not know much about. There are some very good and well prepared consultants and others who really improvise and it is not always easy to tell them apart, but you can start from the following aspects:
Preparation and training: where did the analyst train? When? how long did the training last? Is your training recognised by an external body (by a certification body or the International Association of Image Consultants)? Or does it simply issue a certificate of attendance without effective verification of the skills acquired? If the analyst is self-taught, is he a benchmark for his many years of experience, number of clients and publications? When carrying out an analysis, does he give detailed and in-depth explanations of the reasons for his choice and is he didactic in his follow-up, or does he set himself up as a guru without explaining himself carefully?
TIP #3: UNDERSTAND WHAT METHOD YOU ARE USING AND WHY
Colour analysis is not universal, and there is no one method or approach – there are many. Some methods are approved and effective, with a solid foundation in colour theory, others are more imaginative. When you talk to an expert, you can ask them what method they use to perform their colour analysis and why they think this method is better than the others.
If he has learned only one method, he will not be able to answer coherently and will give incomplete answers (for example “because he is famous”, “because it is the method of Titius or of Caius “). If, on the other hand, he is a well-documented gunsmith, he will be able to explain to you why he chose a particular method among the many existing methods. And it will also allow you to understand if the explanations and the illustrated method convince you and seem trustworthy.
TIP # 4: GO FOR CUSTOMISATION
Colour analysis requires the ability to identify facial colours and their characteristics in order to reproduce them harmoniously in the colours to be used. To do this, you need – obviously knowing what the characteristics of a colour are and how to distinguish them, their components or their dimensions (like hue and temperature, saturation, brightness, value, etc.) – to know identify the level of each characteristic colour for each colour element of the face (iris, skin tone, eyebrows, hair), for example, being able to distinguish on a scale of 1 to 10 the value (or lightness) of the skin, in a temperature scale, skin tone, etc. Identify which colours m correspond to the values and levels of colour characteristics (this is done in most cases by means of a comparative fabric test). Based on the results of the previous point, establish a set of colours that reproduce the same characteristics as the personalised item (this step is often made up of the so-called seasonal colour palette).
It is obvious that if we consider at least 3 characteristics of colour (value, temperature and saturation, but we could name others), the 4 main elements of the face (eyes, skin, eyebrows and hair) and for each characteristic one establishes that one could have at least 3 levels (for example cold, neutral and hot for the temperature), but it would be better to be more detailed, it is obvious that the possible combinations are in reality much, much more than the 4, 12 or 26 colour stations of the different best known methods. Within a colour station there will certainly be a number of people who may differ from each other in one or more characteristics and not all of them will be 100% enhanced by the standard colour scheme.
So if you want to make sure you get a list of colours that really stand out, it is best to hire a professional to perform a personalised, individualised colour analysis (if you want to know how our consultants specialise in custom analysis, don’t hesitate to let us know contact!). in this case, all the colours in your palette will be correct and the consultant will also explain how to match them and how to choose the patterns and prints that suit you!
TIP # 5: REMEMBER WHAT COLORS COMMUNICATE AND WHAT THEY MEAN TO US
Dressing in palettes and just following harmony in your clothing choices is not very helpful. Each colour has a psychic, emotional, symbolic and communicative impact on those who look at it.
In short, a colour “speaks” and “communicates” both to those who see us and to ourselves who wear it.
Therefore, it is important to be assisted by a professional who is able to identify the colours that strengthen our personal identity, but who is also able to tell you how to choose the colours that express our identity and help us achieve our goals. Communication. Choosing the colour is not only a question of logic and rationality, choosing the colour is also a question of emotion and feeling.
Do you want to turn your passion for fashion and self-esteem into a profession? The image consulting market is only growing today.
In an increasingly fast-paced and changing world, what we can perceive about a person within seconds has become extremely important. In the era of the digitalisation of communication, the weight of verbal communication would be less and less important. It is in this context that the growth of the image consulting market is situated. To feel beautiful is also to see yourself beautiful. And show off. In this age of picture, expert advice on being the best version of yourself is increasingly sought after!
The purpose of the image consultant is to enhance the image of an individual, a brand or a company. He supports his client in relation to his image, restores his confidence and self-esteem. According to a study conducted by Createst, out of 4,000 people surveyed, 79% would be willing to pay for such a service.
To work on your image with an expert is to be in harmony with yourself, it is to gain confidence, to be more confident and to bring out your unique personality. It’s also a way to better communicate with others by sending the right message! The communication sector and professions through image enhancement are currently booming. These professions have never been so trendy, however, there are still few structures sufficiently developed to recruit these new profiles.
It is therefore essential for future consultants to be graduates and thus take part in the development of this sector: today’s graduates will become the leaders of the profession of tomorrow. It is therefore essential that their training organisation gives them the basics to get started in their business. This involves both a specific program to acquire the technical skills of the trade, but also personalised support for the project, throughout the duration of the training as well as after graduation.
The image consultant must master many disciplines: he can advise his clients on colorimetry, morphology, clothing style, hairstyle, make-up, fashion and trends but also provide advice on the mastery of verbal and non-verbal communication ( gestures, posture, etc.). All this while mastering its support through coaching techniques.
He must also meet criteria in terms of human quality (courtesy, thoroughness, attentiveness, etc.). Beyond their professional skills, the image consultant must highlight some of these qualities to differentiate themselves from the competition.
To succeed in this new profession, you have to diversify as much as possible your clientele (individuals and companies) and your activities (by also offering the sale of products for example), acquire a good reputation, make yourself known by all means: the profession is as much commercial as technical.
If the professions of the communication sector by enhancing the image have been booming for some time. These professions, which were still struggling a few years ago to be recognised as such, are now enjoying unprecedented enthusiasm.
If this job interests you and you want to do it seriously, do not hesitate to contact us! Our courses offer international certification (RNCP Level 2 in France / Level 6 in Europe – Bachelor equivalent), this title makes us the school with the best level of learning recognised by the State in the sector of Image Consulting.
So, are you ready for a career in image consulting?
To learn more about our different training formats ⬅️⬅️⬅️ click here
First let’s start to define the difference between an image consultant and a personal stylist?
The personal stylist is characterised by the one-off action in the image. It is an isolated and brief action that consists of choosing suitable clothes, taking the client to a hairdresser and makeup artist, perfecting the client’s appearance, for an event or simply for the purpose of responding to his desire.
The image consultant profession is oriented towards individual development; by deeply studying the client’s personality, but also the lifestyle and professional life. Understanding the image goals in both areas and develop them through colour analysis, body shapes, verbal & non verbal communication, styles representation etc… And then applying all of this to the visual identity (by the use of clothing and accessories).
As an image consultant you will also be able to work as personal stylist, the range of jobs opportunities are wider than just becoming personal stylist…
Have you ever thought about becoming an image consultant? Know that this profession is developing more and more in the world. In addition to being a promising activity, it offers flexible hours, different types of activities and the possibility to provide assistance online, in person, individually or in groups.
But, how do you really start this career? Read on and discover 5 tips that will make you more confident and self-confident when entering the image consulting market.
1.Invest in a good training
In the image consulting market, it is common to find courses that offer quick and easy solutions to the trade. The web has a multitude of offers and it is difficult to understand what is really consistent.
Anyone who thinks that a career in image consulting is all about “personal good taste” is wrong. To become an image consultant in addition to using the appropriate techniques and methodologies, it requires a lot of study and commitment.
Therefore, invest in serious and thorough training, with recognised certification, experienced teachers and a methodology that will truly prepare you for the job market
2.Adopt an entrepreneurial attitude
From the moment you decide to become an image consultant, you must adopt an entrepreneurial attitude of performance. In addition to managing your career, you will also be responsible for managing your customer service, attracting your customers, the results of your services, and the reputation of your business. Even if you don’t have employees, seeing yourself as an entrepreneur can expand your possibilities.
But do not worry. Contrary to what many people think, you don’t have to be “born” entrepreneur. Anyone can develop the skills needed to be successful. Therefore, do not limit yourself to finding content related only to the image consulting business. Research entrepreneurship knowledge, read, attend events, and apply for your new career.
3.Use social networks
Use social media to your advantage. They are great allies in the dissemination and visibility of your new business. With a small investment in social media, it is possible to attract new customers and legitimise your business on the internet.
Prepare a content schedule, stand out from the crowd, form partnerships and use all available resources: images, videos and texts. Showcase your services, create campaigns, test, observe, collect feedback from your followers and analyse the market via social media. They are the best way to leverage your business.
4.Get to know yourself and make use of your difference as an image consultant
In the career of image consulting, as in so many other fields, it is important to focus on your core skills, to discover your differences, and thus to value your work. By discovering that in the midst of so many possibilities for action, it is possible to find that niche that will showcase its full potential, in addition to encouraging you, it will give you that energy not to give up.
Do you already know yourself well enough to be able to list your main skills and apply them in the practice of image consulting? If so, you can get started now!
For example, if you like to talk in a group and work with several people at the same time, meetings with retail groups and workshops for women can be more promising and enjoyable formats for your consultations.
On the other hand, if you like and are used to the business environment, you can think of image consulting service packages that can be carried out within these spaces.
In the career of image consulting, practice is essential to consolidate learning and knowledge about the trade. Analysing colours, observing styles, training in active listening, empathy, respect and not judgment, are fundamental practices for success and asserting oneself in the field.
So practice a lot. With friends, family, acquaintances, review, test and adjust. Don’t wait or procrastinate with practice. Even with fear, uncertainty, and insecurity, start. It is very important that you practice during your learning and personal development process.
Familiarise yourself with the domain, participate in professional meetings, exchange ideas with those already active and present on the market and try your luck! Make this happen and understand that, like in any other profession, it takes patience to build a stable and solid career.
The important thing to be a successful image consultant is that you enjoy working with people and understand that, through fashion, you will contribute to the personal and professional development of everyone.
Sustainability is a theme that impregnates our daily life in many aspects and areas. In fact, a revolution is needed in sustainable fashion and in various economic sectors to ensure the survival of the planet’s natural resources.
Ecologically and economically sustainable, socially and culturally diverse ideas, strategies and attitudes also give rise to so-called sustainable fashion.
The fashion industry and the economy, although at a slow pace, are rethinking their production system, with consumers increasingly demanding and sensitive to the issue of sustainability, the industry must adapt to new forms of consumption. It is a fact that this movement and the cultural and global needs demand new ways of doing things and oblige to rethink the processes of the different professions and services.
This, in addition to innovations in existing fields, ends up offering us new professions and new opportunities.
In the field of image consulting, new services and proposals are emerging which align and adapt to this new demand for sustainable fashion.
But what can the sensitive image consultant wish on the subject, in order to propose a new way of consuming?
The image consultant can help his client lead a more sustainable lifestyle:
1. The creation of a “capsule” collection that can be easily combined with each other, allowing the creation of multiple looks with a reduced number of clothes and a minimalist wardrobe, thus avoiding excessive consumption, without experiencing the feeling of being “always dressed the same way”.
2. Support towards a better knowledge of yourself, your tastes and needs, your personality and your goals, this awareness translates into a more conscious choice of clothes and accessories which inevitably leads you to resist to the calls of fast fashion and more reasonable consumption practice. We only buy what really makes sense and reflects our personality and needs.
3. The possibility of reusing old items, discovering them with the eyes of a professional and giving them a new life. Recycling is also an interesting “sustainable fashion” option that the image consultant can offer to his client. However, parts to throw away, in good condition (or because they no longer make sense, do not fit) can be given to charity shop. Often times, people who are not familiar with image consulting think it is giving away your entire wardrobe and buy more…but in fact there is buying less in the image consulting process. It is even an advantage for the client not to have to buy during and after an image consulting session.
But if necessary and when the customer wishes to buy new parts, the purchase being well thought out and privileging the versatile parts for their durability, as well as the longevity of the production process, the image consultant specialised in sustainable fashion can target more ethical, fair and eco-sustainable brands, bringing real added value to its customers.
If each of us, in our daily habits and in our trades and professions, implements a more sustainable and prudent behaviour and attitude, in a world of more than 7 billion people, we could really make a difference!
Buy Less, Choose well, Make it last!
The pandemic is known to have had a negative impact on fast fashion & retailing, affecting sales of several products in physical stores with record declines. At the same time, the clothing and accessories business of many brands began to operate more successfully via the Internet; and there has been a noticeable growth in local commerce with the flexibility of lockdown. The latter, far from the hustle and bustle of urban centers, offered more security and convenience to customers.
These aspects invite us to reflect on the effects of COVID-19 on fast fashion & consumers behaviour. Although we have lived with negative opinions which decreed the end of fashion at the start of the pandemic, since the deprivation of social cohabitation made it impossible to use many elements of our wardrobe and therefore deconstructed many. The sensory codes attributed to it, the signs of recovery in retailing give us other perspectives, which we will discuss below.
The effects of the pandemic on fashion consumption behaviour
Investing in rooms better suited to the home office is an example of these effects. There are still those who seek the alliance of comfort and sophistication in new acquisitions, so as not to cause problems of credibility for the professional image itself, nor of physical discomfort in the long working days remotely.
Clothing, accessories and makeup worn on a daily basis and on conference calls were frequently requested, showing that trend reports at the start of the pandemic which indicated minimal aesthetics, comfort and chic for these occasions were not wrong.
Revenge shopping, motivated by stress compensation for confinement, is also part of the effects of the current context. But their lifelong existence should be emphasised, as the pursuit of emotional relief often affects fashion consumer activities. The point is that this suppressed demand has generated benefits for the economy and for fashion retailing, which is showing signs of recovery in many countries.
However, some viewed such behaviour as extremely unnecessary and futile in the current scenario. These people have become very attached to the need for material detachment and are still getting rid of excess today. The sale of second-hand clothes, shoes and accessories, which supplies second-hand shops, is the result of all of this, besides the increase in the search for information on how to build a capsule wardrobe. .
The demand for second-hand items has also increased, which has led to the opening of new vintage online stores. The demand for sustainable fashion capable of minimising socio-environmental damage, which already existed before, has become even more important. To this same end, the hiring of image consultants, personal stylists and personal shopper has become more attractive and even a reality for many.
Demand for services and career transition in the image industry is growing
The restrictions imposed by the emergence of COVID-19 have not only had an impact on fashion consumption behaviour. For many, the moment has been the moment of resignation from their own identity and way of life, causing the need for image readjustment, whether on a personal, social and / or professional level.
Many find that using the services of a personal stylist, image consultant and personal shopper can offer invaluable advice in communicating image correlation strategies, creating directions in wardrobe reconstruction. and fashion consumption planning, in addition to an opportunity to experience greater self-knowledge and empowerment.
In addition, it is understood that these professionals are able to generate real savings in time and money, two very valuable advantages, especially in the current circumstances! Versatile solutions that make everyday clothing and accessories easier. If you are considering using these services in your area, or making a career transition, now is the right time to invest!
Text by Luiza Oliveira – Image Consultant and Personal Shopper trainer of our ESR Brazil unit.