First let’s start to define the difference between an image consultant and a personal stylist?
The personal stylist is characterised by the one-off action in the image. It is an isolated and brief action that consists of choosing suitable clothes, taking the client to a hairdresser and makeup artist, perfecting the client’s appearance, for an event or simply for the purpose of responding to his desire.
The image consultant profession is oriented towards individual development; by deeply studying the client’s personality, but also the lifestyle and professional life. Understanding the image goals in both areas and develop them through colour analysis, body shapes, verbal & non verbal communication, styles representation etc… And then applying all of this to the visual identity (by the use of clothing and accessories).
As an image consultant you will also be able to work as personal stylist, the range of jobs opportunities are wider than just becoming personal stylist…
Have you ever thought about becoming an image consultant? Know that this profession is developing more and more in the world. In addition to being a promising activity, it offers flexible hours, different types of activities and the possibility to provide assistance online, in person, individually or in groups.
But, how do you really start this career? Read on and discover 5 tips that will make you more confident and self-confident when entering the image consulting market.
In the image consulting market, it is common to find courses that offer quick and easy solutions to the trade. The web has a multitude of offers and it is difficult to understand what is really consistent.
Anyone who thinks that a career in image consulting is all about “personal good taste” is wrong. To become an image consultant in addition to using the appropriate techniques and methodologies, it requires a lot of study and commitment.
Therefore, invest in serious and thorough training, with recognised certification, experienced teachers and a methodology that will truly prepare you for the job market
2.Adopt an entrepreneurial attitude
From the moment you decide to become an image consultant, you must adopt an entrepreneurial attitude of performance. In addition to managing your career, you will also be responsible for managing your customer service, attracting your customers, the results of your services, and the reputation of your business. Even if you don’t have employees, seeing yourself as an entrepreneur can expand your possibilities.
But do not worry. Contrary to what many people think, you don’t have to be “born” entrepreneur. Anyone can develop the skills needed to be successful. Therefore, do not limit yourself to finding content related only to the image consulting business. Research entrepreneurship knowledge, read, attend events, and apply for your new career.
3.Use social networks
Use social media to your advantage. They are great allies in the dissemination and visibility of your new business. With a small investment in social media, it is possible to attract new customers and legitimise your business on the internet.
Prepare a content schedule, stand out from the crowd, form partnerships and use all available resources: images, videos and texts. Showcase your services, create campaigns, test, observe, collect feedback from your followers and analyse the market via social media. They are the best way to leverage your business.
4.Get to know yourself and make use of your difference as an image consultant
In the career of image consulting, as in so many other fields, it is important to focus on your core skills, to discover your differences, and thus to value your work. By discovering that in the midst of so many possibilities for action, it is possible to find that niche that will showcase its full potential, in addition to encouraging you, it will give you that energy not to give up.
Do you already know yourself well enough to be able to list your main skills and apply them in the practice of image consulting? If so, you can get started now!
For example, if you like to talk in a group and work with several people at the same time, meetings with retail groups and workshops for women can be more promising and enjoyable formats for your consultations.
On the other hand, if you like and are used to the business environment, you can think of image consulting service packages that can be carried out within these spaces.
In the career of image consulting, practice is essential to consolidate learning and knowledge about the trade. Analysing colours, observing styles, training in active listening, empathy, respect and not judgment, are fundamental practices for success and asserting oneself in the field.
So practice a lot. With friends, family, acquaintances, review, test and adjust. Don’t wait or procrastinate with practice. Even with fear, uncertainty, and insecurity, start. It is very important that you practice during your learning and personal development process.
Familiarise yourself with the domain, participate in professional meetings, exchange ideas with those already active and present on the market and try your luck! Make this happen and understand that, like in any other profession, it takes patience to build a stable and solid career.
The important thing to be a successful image consultant is that you enjoy working with people and understand that, through fashion, you will contribute to the personal and professional development of everyone.