Let’s talk about body shapes…
If you are an image consultant and you come up with a disruptive consulting process, you can’t go through the body shapes analysis stage without a – almost complete – deconstruction of how this service is traditionally done.
This is perhaps one of the most difficult steps for some clients. We are talking here of facing the real mirror, of managing what “can and cannot” dress, of imposed rules that question the beauty of bodies. Here we find the frustration of clients who “dream of wearing a crop top”, but who say they don’t have the ideal body for it. There are many pains and limitations that women have related to their bodies and the possibilities that clothing offers.
When the purpose of the counselling service is to go much further than dressing, guiding self-esteem and self-love, it is essential that everything be re-meant: tools used , approach and active listening. But, in addition, the main thing is to question the need for visual corrections and aesthetic balance for your client.
That’s right, dear consultant. If you wish to breathe new life into this focus, you must also leave aside aesthetic balance, the rules of “lengthening, increasing and decreasing”, and understanding the moment and the relationship of your client with the body silhouette itself. Encouraging them to accept themselves and allowing them to use the items they want, even if it is not the “standard indication” of their body shapes. This is the ideal path for this stage.
Body shapes: learn more about the ESR methodology.
At ESR, our methodology addresses the “mirror technique”. We eliminate the measure and, on the contrary, put our bodily positive band into play. In addition, we listen to the wishes of clients on the wearing of certain pieces, going beyond studies on body shapes. Starting with the teaching that in addition to dressing well, you must first love and accept yourself. We value the positives, deconstruct inaccessible bodies and do our best to deliver what was previously unimaginable for them. And this is our main achievement: a methodology that deconstructs the culture of the label, values differences and reinforces personalisation.
When we choose to be a positive vehicle for transforming the lives of others, our performance begins to make more sense. Giving ourselves self-confidence and true client development is a never-ending road. It is not something easier, on the contrary, it requires a lot of study, dedication, tools and differentiated methodology.
It is a deconstruction and an acceptance which are above all ours. In practice, it’s even more rewarding. We are sure of it and we say it knowingly. ESR is always there to think differently, to do differently and to bring that look that matches our identity.
Discover to the link below to learn more about our online or face-to-face image consulting diploma courses.
Text Vandressa Pretto – Director ECOLE BRASIL