Is the visagisme just an aesthetic harmonisation? What if I aim to achieve a disruptive image? Is aesthetic harmonisation the best way?

The word Visagisme comes from French and means Face. And maybe that’s why this term is often related only to face shapes and how to enhance or harmonise that shape through haircuts. No no no … it’s not make-up, it’s just hairstyles that match the aesthetic of the face. If so, we would wear the same haircut our entire life. The make-up is deeper and much more interesting.

Visagisme  is the art of creating a personal image that reveals the inner qualities of a person, according to their physical characteristics and the principles of visual language (harmony and aesthetics), using make-up, cut, colouring and hairstyle . , among other aesthetic resources (HALLAWELL, P.)

It was Fernand Aubry in 1936, famous French hairdresser and make-up artist, the first to carry out work in the concept he called visagisme. Through his work he has sought to show, emphasise and reveal the beauty of every woman. He said: “There is no woman without beauty, but beauties hidden and not revealed ”

It is important to emphasise that the visagisme is not a technique where one follows step by step and one obtains a sure and definitive result. Make-up is a concept that uses several techniques and the result is always unique and individual. A person may perform various assessments throughout their life and the outcome may be different as that person changes throughout their experiences. Your age, routine, friends, interests, preferences and tastes change and therefore this image cannot be projected. Neither should we build our image solely on looks and fashion trends.

So to answer our question up there, no, the visagisme is not just an aesthetic harmonisation. We can aim to create a creative, original and disruptive image. Is aesthetic harmonisation the best benefit of make-up work?

Therefore, it is important to answer the following questions before requesting an image change: Who am I? What image do I want?

A visagiste evaluation aims to build (or propose modifications / adjustments) a more adequate personal image with an aesthetic harmony and in accordance with the wishes of the client. The goal is to get to know the client and find out what they want to express based on their personal image, i.e. to create a personalised style that truly reflects their inner beauty.

A complete facial analysis involves:

1. Facial analysis – face shape, features and asymmetries to assess energy and aesthetic harmony

* Physical characteristics: lines and shapes of the face;

* Skin temperature, eye colour and hair colour;

2. Observe the dominant temperament: dynamic, calming, leading or organized

3. Who is the client (at this stage of life):

* Lifestyle

* Professional requirements

* Personal needs, objectives and preferences.

The suggested changes may involve changes in hair colour, cut and texture, makeup, eyebrow design, and accessories (glasses, earrings, etc.).

The main result of the make-up analysis is the self-knowledge of the client, who is the main character in the decisions on the changes and alterations he will bring to his image.

The professional who works with the visagiste concept comes closer and will know how to help his clients to reveal their true beauty and this does not follow the standards, because it is unique.

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