Fashion psychology does not stop at the image, but studies the symbolic meanings of clothes and accessories, seen as a form of conversation that involves the self and others in a process of mutual influence.
We can say that it does not dwell on the substance of fashion, but examines its functions: what it serves, the needs it satisfies, how it
contributes to self expression and social interaction, how it affects
well-being and self-esteem.
The course focuses on the psychological significance of clothing and communication through fashion. It analyses the emotions, thoughts, fears and desires that run through the daily relationship with clothes and accessories, seen as a means of self-construction.
The teaching method is experiential and based on alternating lessons and exercises. At the end of the 4 teaching modules, each participant will have to apply the tools of fashion psychology learnt to a case study, which will be presented in the final follow-up