It’s not the clothes, it’s the person. It isn’t about knowing how to dress, it’s about feeling. It’s about being.
It is not simply the color, but it’s what it represents about your soul.
It’s not about what is good and bad, it’s about what makes you happy. Are you satisfied with what you see when you look in the mirror? Does this image translate into who you are?
Whilst each person has an identity, one should not generalize, it is useless. Enough with labels! It is logical to help people express who they are, to know themselves, to accept themselves; what we like are things which are different, we go outside of ‘style’ and that is our mission with each of our consultants who we train. We want the new rule to be “being free”, wearing what makes us happy, and not just what is fashionable.
Our school thinks of style and fashion as an authentic representation of knowing oneself and of our personality. We want the rule to be “be yourself”, for each consultant that we train to use our methodology and techniques to help people allow themselves to “be”, to dress with complete freedom whilst respecting their personality.
Less labels, less ‘feminine’ and ‘masculine’, less ‘allowed’ and ‘not allowed’, less yes and no. We want to help people find their essence through clothing, to respect logical fashion, that which determines their identity. Because, in the end, that’s it: being more ourselves in order to wear what represents ‘us’.