by ESR Team | Feb 26, 2021 | Image Consulting, Personal Styling
Do you want to turn your passion for fashion and self-esteem into a profession? The image consulting market is only growing today.
In an increasingly fast-paced and changing world, what we can perceive about a person within seconds has become extremely important. In the era of the digitalisation of communication, the weight of verbal communication would be less and less important. It is in this context that the growth of the image consulting market is situated. To feel beautiful is also to see yourself beautiful. And show off. In this age of picture, expert advice on being the best version of yourself is increasingly sought after!
The purpose of the image consultant is to enhance the image of an individual, a brand or a company. He supports his client in relation to his image, restores his confidence and self-esteem. According to a study conducted by Createst, out of 4,000 people surveyed, 79% would be willing to pay for such a service.
To work on your image with an expert is to be in harmony with yourself, it is to gain confidence, to be more confident and to bring out your unique personality. It’s also a way to better communicate with others by sending the right message! The communication sector and professions through image enhancement are currently booming. These professions have never been so trendy, however, there are still few structures sufficiently developed to recruit these new profiles.
It is therefore essential for future consultants to be graduates and thus take part in the development of this sector: today’s graduates will become the leaders of the profession of tomorrow. It is therefore essential that their training organisation gives them the basics to get started in their business. This involves both a specific program to acquire the technical skills of the trade, but also personalised support for the project, throughout the duration of the training as well as after graduation.
The image consultant must master many disciplines: he can advise his clients on colorimetry, morphology, clothing style, hairstyle, make-up, fashion and trends but also provide advice on the mastery of verbal and non-verbal communication ( gestures, posture, etc.). All this while mastering its support through coaching techniques.
He must also meet criteria in terms of human quality (courtesy, thoroughness, attentiveness, etc.). Beyond their professional skills, the image consultant must highlight some of these qualities to differentiate themselves from the competition.
To succeed in this new profession, you have to diversify as much as possible your clientele (individuals and companies) and your activities (by also offering the sale of products for example), acquire a good reputation, make yourself known by all means: the profession is as much commercial as technical.
If the professions of the communication sector by enhancing the image have been booming for some time. These professions, which were still struggling a few years ago to be recognised as such, are now enjoying unprecedented enthusiasm.
If this job interests you and you want to do it seriously, do not hesitate to contact us! Our courses offer international certification (RNCP Level 2 in France / Level 6 in Europe – Bachelor equivalent), this title makes us the school with the best level of learning recognised by the State in the sector of Image Consulting.
So, are you ready for a career in image consulting?
To learn more about our different training formats ⬅️⬅️⬅️ click here
by ESR Team | Jun 17, 2020 | Coaching, Personal Development
Coaching is a personal development methodology, with a set of techniques that allow the individual to achieve his goals. It can be used in the most different fields and uses neuro linguistic programming techniques (NLP), positive psychology, action training, among others, always in a personalized way by adapting to each individual objective and belief. This is why SELF-KNOWLEDGE is one of the 5 advantages of coaching in the image consulting process.
In image consulting, coaching is a powerful ally because it helps us to obtain more in-depth information on the true objectives, beliefs and values of the client. For this reason, ESR image consulting training goes far beyond creating a stylish look with the right colours. We work alos on the client’s personal development. When we realize that image can be a vector for instrumental transformation, we realize how coaching techniques can really improve the process in this direction.
Benefits of Coaching for Image Consulting
Among the advantages of coaching applied to image consulting, we work with:
SELF-KNOWLEDGE: the tools are conducive to self-knowledge. Thanks to effective questions and techniques, coaching brings questions that the client often does not ask, such as: their tastes, the analysis of their choices when dressing, their priorities.
SELF-ESTEEM: Gaining self-esteem, thanks to coaching techniques, also occurs in several ways. One is non-judgment – the basic premise of this methodology. The emphasis on the positive, the respect for the taste of the customer are also applied through the techniques, in a specific way, and which guarantee this advantage. By identifying the style and their tastes, the customer begins to see themselves as a unique person, without the external labels and thus begins to appreciate and understand what makes sense to them.
AUTONOMY: the coaching process encourages, through its techniques, autonomy, personal responsibility. Which in the end serves all aspects of our lives. It can be learned in image consulting, but in fact it affects all aspects of the lifestyle.
FOCUS ON THE OBJECTIVE: the whole coaching process is based on achieving a goal. In the case of image consulting, we can even have several. Of course, sometimes this definition of a goal is not simple, so it is accompanied by a process of self-knowledge.
We also consider that we do not build an image at random, or simply on the basis of external factors – like Fashion. Indeed it is important that your client is seen, perceived by others for what he really is and that he realizes the benefits on his lifestyle.
IN ACTION: Coaching strengthens us and provides us with guidelines for action. The movement of change, of action, allows us to feel a sense of accomplishment and ownership in transformation and improvement.
We have become agents of our image construction. And it is one of the coaching techniques in this process, often used. These are some of the results of the image consulting process, based on the coaching methodology.
Creating the image with coaching techniques means understanding that we are working with personal development, using clothing as a means of expression. This is why it is important to understand them well and master them in order to be able to apply them perfectly. In this process, our communication goes far beyond the verbal, and empathy and connection are essential. Therefore, the more the resources improve our performance in this regard, the better the results.